Lions for Lambs :: Terrorism

In the movie Lions for Lambs, the Senator sits behind his desk, his face one of excitement and determination. He is talking about the new war on terrorism. As he is speaking , a reporter takes notes. Then he speaks of the terrorists’ view on the last 1300 years of human progress and how they consider it as heresy and that it is punishable by death. We, as Americans, cannot comprehend this idea, as we are always look to the future and progress as a blessing for us and our children. Our faith promotes tolerance and love for our fellow man, so we wonder how a religion can turn people into such unforgiving terrorists. The Islamic faith, which grew from a military basis, is unable to separate the religious aspects from the ruling body, leaving its religious tenants and civil laws open to individual interpretation and an intolerance for other religious beliefs. Because the history of the Islamic faith was built on the unification of the tribes of Arabia they became a powerful force. â€Å" Islam from its inception, is a political as well as a religious movement, and the themes of religion, politics and law are inseparable in the Qur’an and in Islam as a whole.† (Richard Connery, William Dudley) The Muslim military is the rock and foundation on which the Islamic and Muslim faith is built on.

British Imperialism in China and Africa :: English Imperialism

British Imperialism in China and Africa The treatment of the Chinese by the British, during the take over of their country, was just like that of the Africans. The British took over the land and the government, took advantage of the people and exploited them for their resources. The English accomplished these things differently in each situation, but each time, the results were the same. One of the most important aspects of imperialism is the take over of government. The English accomplished this in several ways. Some of the â€Å"Unfair Treaties† forced the Chinese to allow the English ships into their ports and to allow them to have a major role in the trade market. The English wanted tea, porcelain, and silk from china. The Chinese however didn’t want to gods the English offered in return. The English began trading opium in return for the goods. Although it was illegal, many of the money hungry merchants excepted the opium in return for the things that were valuable to the English. Because of this, the first Anglo-Chinese war erupted. China underestimated the power of England and was defeated. At the end of the war, they were forced to sign the Treaty of Nanjing (1842). The treaty was one of the first treaties known as the â€Å"Unfair Treaties.† Under this treaty, china gave up the island of Hong Kong, abolished the licensed monopoly system o f trade, granted English nationals exemption from Chinese laws, and agreed to give England whatever trading concessions that were granted to other countries then and later.   Ã‚  Ã‚  Ã‚  Ã‚  The English also gained power of the Chinese through the Taiping Rebellion. When the revolutionaries began acting out against the Chinese government, the English came to defend the government. Their reasoning behind it was that it was easier to get control of china if the Qing administration was in charge. The rebels were defeated and the English succeeded in fulfilling their intentions.  Ã‚  Ã‚  Ã‚  Ã‚  During the imperialism of Africa, many of the same things occurred. The English took control of the African countries in different ways, but they still got control. With the Africans, the English just went to war with the countries or tribes. They would either defeat them or force them to give up partial or all control of the government. Either way, the English gained control and power because of their strength politically and militarily.   Ã‚  Ã‚  Ã‚  Ã‚  Another aspect of imperialism is the take over of land.

Heinrich Rudolf Hertz :: biographies biography bio

He was born in Hamburg on 22 February 1857. His father Dr. jur. Gustav Ferdinand Hertz was Jewish, who had converted to Christianity. He was an advocate in Hamburg, then Oberlandsgerichtsrat, and from 1887 Senator and head of the administration of justice. His mother Anna Elisabeth, nà ©e Pfefferkorn, was the daughter of the Frankfurt doctor, Dr. Pfefferkorn. As a child he was interested in practical things and equipped his own workshop. At age of 15, he entered the Johanneum Gymnasium (figure 1). he passed his Abitur (GCE A-levels), the best in his class. He showed an early interest in the natural sciences, and a practical skill in building physics equipment in the family workshop. He was also an enthusiastic linguist, learning Arabic and Sanskrit. Three years later, he left schood and went to Frankfurt to gain practical experience as the beginning of a career in engineering. In 1876 He went to Dresden Ploytechnic to work. He entered Munich University to be a scientist rather than an engineer during a year of compulsory military service from 1876 to 1877. In addition, he began studies in mathematics, but switched to practical physics. He moved to Berlin in 1878 and he met Hermann Helmholtz (1821 - 1894) who immediately recognized his talents and encouraged him greatly. He gained his PhD in 1880 and reminded at Berlin to work with Helmholtz as his assistant. In 1883, Hertz moved to Kiel to lecture in physics. He began his studies of the recent electromagnetic theory of James Clerk Maxwell. Maxwell's theory had been based on unusual mechanical ideas about the luminiferous ether. and had not been universally accepted. In 1884, Hertz rederived Maxwell's equations by a new method, casting them in modern form without assumption of ether. However, the lack of a proper laboratory there caused him to take up the position of Professor of Physics at Karlsruhe and stayed for four years in 1885. In 1886 Hertz married Elizabeth Doll, daughter of a Karlsruhe professor; they had two daughters named Johanna and Mathilde. He discovered radio waves in 1888. In the same year, he began to suffer from toothache. In 1889 Hertz was appointed professor of physics at the University of Bonn and he continued his research on the discharge of electricity in rarefied gases. During the summer of 1892, he suffered from a bone disease and died of blood poisoning on 1 January 1894 at the early age of 36.

Changes in the Marketing Environment Essay

In recent times, from an economic environment perspective, people are getting more affluent, even in third world countries like Vietnam, the younger generation are more interested in spending on the latest fashion and gadgets, like iPods. Phone marketers might want to include phone designs which allow for self-expression, hence catering to the younger people seeking to carve out their own identity. For example, young girls in Japan like to stick many shiny crystals on their phones as they see it as a form of beautiful art. Phone marketers can cash in on this growing trend by offering phones which have suitable surfaces for crystal gluing, and they might want to also consider having a tie-up with a suitable bead company in order to have a package selling the crystals together with the phones. An important marketing strategy in catering to the changing political environment would be cause-marketing. It is by cause-marketing that phone marketers can reassure the public that they are soc ially responsible, even in the midst of increasing unethical behaviour existing in society. Cause marketing might be the determining factor which might set a phone or a brand of phones apart, especially if customers have the same perception of 2 brands of phones and are undecided which to choose. Phone marketers can follow Motorola’s lead whereby they produced a red â€Å"razr† phone to promote awareness of aids, which was highly successful. Another important marketing strategy is for the marketer to observe the changing demographic forces and decide which target group they can focus on in order to make the most profits. Quite a few countries in the world are facing an aging population, like Japan, China and Singapore. This might be a good target market to go into, by manufacturing phones which are suited for older people like by having larger screens and more user-friendly buttons. Technological forces are constantly changing, and a good marketer would be able to foresee what kinds of functions people might want in their phones. Marketers might want to research about what form of entertainment is capturing people and cater to these needs. Sony Ericsson realised that music was slowly becoming an integral part of people’s lives, no matter what age and produced the walkman phone series which was highly popular. The path to success and its maintenance depends very much on a phone marketer’s resellers and suppliers, hence phone marketers should engage in tie-ups with them both. A phone marketer’s resellers normally consist of telecommunications companies.  Marketers can offer to sell their phones at a lower price to these companies, and in exchange, persuade them to offer more attractive or cheaper line subscription packages when customers purchase the phones of the marketers’. Marketers should constantly source for more efficient and cheaper suppliers and sign a long-term contract with them. Marketers might also want to consider suppliers based in China or India, as labour in such countries is known to be one of the cheapest, yet efficient, in the world. Lastly, marketers should always keep an eye out for competition and continually check on other phone marketers’ strategies and phone pricing. Marketers should also be aware that competition not only lies with other phone marketers, but in any company that has to do with providing entertainment or convenience to people. For example, Apple is not a phone manufacturer, but it is beginning to slowly capture the phone market due to its iPhone. Phone marketers might want to produce phones which have the capability to rival such phones, or if they are unable to do so run a major advertisement campaign to promote their phones against other rival phones, so as to hopefully mould the public’s thinking into their liking. Alternatively, phone marketers can also liaise with major entertainment companies like Apple or Creative to work together to produce quality phones or gadgets to capture a major share of the phone market.

Distribution Channel

Tourism distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law, 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers, as well as the bridge between supply and demand (Kracht and Wang, 2010). This shows that, important to have a good distribution channel strategies to ensure information of the destination will be distribute aggressively.Pulau Meranti Lake is one of the potentially lake to be developed and promote as one of the tourism attraction. This lake situated at Puchong, nearby Sepang, Putrajaya and Cyberjaya. Pulau Meranti Lake has an abundance of rural land and plentiful of water resources. This two combination will create the potential for significance economic development and help it to become one of the best lakes for water b ased activity tourism. Changing on consumers preferences have expanded the range of channels that tourism suppliers might use to distribute their products and multi – channels distribution is now are common.Each channel or path to the market may appeal to different segments, suit some products more than others suit, and have a simple or complex structure. Somewhat more slowly, distribution is also being acknowledged as a key part of revenue management. Returns can vary significantly from one channel to the next with each channel having its own set costs and benefits (Pearce, 2009). Having a good strategy will help new potential destination like Pulau Meranti Lake to be expose, having marketing strategy will help suppliers knows opportunities or threats that might occur also the strength and weaknesses of Pulau Meranti Lake.There are several steps involved to developed distribution channel for Meranti Lake. Identify Customers Needs and Selection Preference; Needs and wants of customers are varying for one market to other market. Suppliers need to do an observation on how to provide best information to the customers. In making their decision to visit one particular destination, customer needs information about the destinations, product available, services (example; transportation, accommodation), activities that offer and available at the destination.By provide this information clearly, it will help customer that interested to come to have some ideas about the Pulau Meranti Lake. Identify the Functions to be Performed to Meet the Distribution Needs of the Customers; there are some key functions to be identified such as information provision. We need to provide adequate information to the customers not only in the right place but also in the right time. Other than that, we need to consider on either to combine various elements such as accommodation, transportation or activities together.The most important steps are to decide marketing mix on Pulau Meranti Lake. Most of tourism supplier might require several marketing channel in order to cater a different types of customers and to wider the information to the customer. There are some questions needs to be answer by suppliers like on what are the best marketing mix that can be use and which are the best partner to be collaboration to make sure this potential destination are success. In case of Pulau Meranti Lake, we will use four P’s as our distribution channels strategy. i. ProductPulau Meranti Lake offers a water based activity tourism to the tourists. The combinations of sports, entertainment and relaxing place. There are many activities that tourists can do at Pulau Meranti Lake such as boating, water skiing, kayaking, jet skiing, and great fishing. Other than that, Pulau Meranti Lake also offer land activities such as cycling. Beside many activities offering, Pulau Meranti also provides lodging such as floating chalets to the tourist who like to stay and for those like to c amping, Pulau Meranti Lake provide an empty places for them.Other than that, there is one restaurant that implements open kitchen style to cater female tourists. Our restaurant concept will collaboration with Pak Engku, founder of Kuzie Catering, which is Pak Engku will managed the restaurant. Our restaurant also will give chance to women tourist by provide them an activities such as cooking class with our chefs on every weekend. ii. Price Some of our target markets are youth, working family, local communities, retired couples and lake enthusiast.We will offer affordable price to ensure we can attract more visitors to come and enjoy activities that provided at the lake. There are special price for schoolchildren, university students and senior citizen. We offer different price for student because we would like to make sure that they will come and enjoy our activities and at the same time will help government to decrease social problems and make sure that this young generation have s ome place for them to do their activities and not wasting their time. iii. PlacePulau Meranti Lake is strategic. This lake located between Putrajaya and Kuala Lumpur. It connected efficiently and effectively. Approximately, it takes about 15 minutes from Putrajaya and 30 minutes from Subang Jaya. Somehow, we will do collaboration with developers around Pulau Meranti Lake such as LBS Bina Group Berhad to construct alternatives entrance to make it easier for tourist to come. Besides that, there are important to have easy access from highway and make tourist alert about the signage to the lake from the highways.In this situation, we will collaboration with Lingkaran Trans Kota Sdn Bhd or better known as LITRAK, concessionaire of Lebuhraya Damansarsa Puchong (LDP). The LDP is the instant and vital link to many tourist attraction and places of interest. Easy access will encourage more tourists to come and enjoy the activity provided by us. Other than that, we also will collaborate with R angkaian Pengangkutan Integrasi Deras Sdn Bhd (RapidKL) to list Pulau Meranti Lake in one of their routes every day. With this collaboration, Pulau Meranti Lake can be easily access via road transportation such as bus and car. v. Promotion This is one of the important part which is it has required the best combination to maximize the information distribution to the potential visitors. We will design an informative brochure that includes all the information such as activities, lodging and transportation, picture and map for visitors. We will also organize this brochure to be put at RapidKL counter and distribute it to highway users (such as LDP) by having a partnership with them. This partnership will give us an advantage to highlight Pulau Meranti Lake in RapidKL brochure.Other than that, printed media such as magazine also will be use. We choose Karangkraf as our partner. Karangkraf offer various type of magazine that caters for different segment. â€Å"LIBUR† is one of the magazines that we want to collaborate, which is this magazine are the first travel magazine in Bahasa Malaysia that provide international and local travel destinations. This magazine provides and informative information on the local and international travel scene for local readers, where to stay, dine and shop.One of activities that our offers are fishing, in order to attract fishing lovers we choose to advertise our lake in â€Å"UMPAN†, one of the magazine for fishing enthusiast. Information technology becomes one of the effective tools nowadays. This promotion tools has their own target market especially young generation. In order to attract this type of market segment, we will create a website for Pulau Meranti Lake. This website will have information of lake administration such as phone numbers, address, map and all information needed.We also will make sure our website is user friendly in order to make the information available directly on the website instead of going th rough several different links. Others marketing strategies that we plan to do is partnership with local, state and federal programs or agencies. We will try to organize Fishing Tournament every year. This programmed need us to do collaboration with local council, Majlis Perbandaran Sepang to promote our program. Besides that, this programmed also need us to strengthen our partnership with fishing department for stocking fishing to the lake.Regular monitoring and evaluation needed to ensure that marketing mix that has been chosen meet customers’ needs and wants. From business perspective, distribution channel not only to promote the product but also to generate income for the company. The project to transform Pulau Meranti Lake to Recreational Lake Tourism will be beneficial to not only the local council and local people, but it also can help us to prevent our environment and at the same time, economic and social development also will be beneficial.Reference Buhalis, D. and La ws, E. (2001), Tourism Distribution Channels: Practices, Issues and Transformation, Continuum, London Pearce, D. G. (2009). Channel Design for Effective Tourism Distribution Strategies. Journal of Travel & Tourism Marketing,  26, 507 – 521. doi:10. 1080/10548400903163046 Kracht, J. and Wang, Y. (2010). Examining the Tourism Distribution Channel: Evolution and Transformation. International Journal of Contemporary Hospitality Management,  22(5), 736 – 757. doi:10. 1108/09596111011053837 Distribution Channel Choice of distribution channels The choice of distribution channels is an important part of the companies’ development and has a significant effect on the production and sales. The production of ipad is very professional ,scientific and specific. Because of its mention ,high-tech products have specify when it comes to the channels of distribution. Usually,we can use the centralized distribution channels. Model of distribution 1) , , ,COMPAQ? DELL , 90 , : , 3? 4 , â€Å" † , IBM? HP? 2) Among all of the methods mentioned above ,the most frequent method s Apple use to distribute Ipod are the personal selling and agency. Apple adopt the personal selling because manufacturing companies can trade with customers directly,supplying all-around service such as product transport ,organization and research,preservation and technical support.In that way ,it can ensure the efficiency of the operation of channel. Direct selling means that there is only one point between the produce r and the final users,so the target users are usually large or medium companies. Although this method is widely used abroad,it develops slowly in China . Compared with personal selling ,Apple mainly sells Ipod through the distribution channel of Agency. And this approach plays a main role in the sales of electrical products in China.Its main advantage is that it can cover a large number of users,which is in favor of the promotion of Ipod as well as increase the popularity and regulation of the products of Apple. However,the most serious issue of the method is that because of the personal interests pursing of the agents,it is hard to â€Å" ( )~ † , , â€Å" ~ ( )~1 2 3 † , 3 , , , , , [1] , , , , , , Personal selling:Apple Corp set up a large number of offices and branches for come fixed big customers,such as Ogilvy ,Mccann,Leo Bernar. Under management and allocation in the marketing center, for the customer service, and develop new customers in the related area.Age ncy:Compared to sales, agents for apple is the role of its products to more general consumers In addition to professional customers in the area, With the return of Jobs and the apple Ipod series products, Apple open a new market in the majority of ordinary users . so,relations of mutual benefit and reciprocity between apple and agents, which makes the business of agents and the distributors is prosperous. Distributor:Different from the agents,as a distributor,Apple give them exclusive distribution rights , good profits,training of products as well as support for promotion,which gives them more advantages in sales.In some parts ,Apple will authorize a number of third party companies produce similar products and allow them to be sold on the market without labels. While in the mainland of china ,people will see some products claiming to be Apple ‘s OEM product labeling. Distributors claim that these products are Apple Proxy Companies production,but authority of Apple has not admi t that and have the rumor ,its attitude is ruminate. Shops:We can say it is Apple that bring the boom,the model of running shops almost violate the fundamental principle of sales.The servants of the shops will only commute with the customers about the clever use of the products ,but they rarely persuade them to buy immediately. Actually,from the establishment of 251 shores within 7 years and the 20 percentage of Apples’ sales income,we can conclude that the model is very successful. Online shop:this shop is not the distribution online sales like Taobao,but the sales model on Apple’s official website established by itself. Tn fact ,if you are a user of Ipod ,most changes will be conducted on its website. so, as a user of Apple ,you can hardly be attracted by its products

Four Types of Informative Speeches Essay

The last part of chapter 14 is a bit confusing as it attempts to categorize the different approaches to Informative Speaking. For our purposes, we will assign Informative Speeches to the following four (4) types, and this is to REPLACE pages 337-344. Use these, and NOT the ones in the text, to guide you in the development of the Informative Speech. 4 Types of Informative Speeches 1) Descriptive – in the most general sense, you are trying to get the audience to experience something through you. There are 2 approaches to do this: a) the â€Å"real† speech- this is the description of a real, tangible, and physical that is so vivid and precise that the audience can picture it in their mind. The subject could be a place, an object, a person, etc and is described so clearly that the audience can accurately visualize it. b) The â€Å"mood† speech- this is where you attempt to convey just how a particular emotion or feeling feels; and the successful mood speech has the audience actually experiencing that emotional state. For instance, when answering the question â€Å"How does it feel when you are depressed?† the speaker does not simply list other synonymous labels for depression such as ‘down’, ‘bummed’, ‘low’, but focuses instead upon the physiological ( weak, listless), mental (slower thinking, confusion), psychological( joyless, hating self), social( rejected, friendless) aspects. A good contemporary example is the TV ad about ADHD that likens this condition to trying to watch TV with the channels changing every second while showing a rapidly changing TV in the background. Mood speeches are difficult to maintain and develop as the entire speech, and are used many times as a segment of a â€Å"report† speech on that topic. 2) Report – the Report speech is a vastly different speech from the mood speech in that it deals with hard facts and precise data in a very analytical way. It also can be used in a myriad of ways: the life cycle of a flea, a biography of a person, a report giving information about a culture, country, religion, event, medical condition, etc. Even topics of some controversy can be informative in this category: compare/contrast prescription & generic drugs, the legal history of Roe v. Wade, pros/cons of legalizing prostitution/pot/gambling; school uniforms. The over-riding goal here is to remain fair and objective, the audience should not be able to tell what the speaker’s personal position on the topic happens to be. It is unethical to hide a persuasive agenda under the auspices of an Informative speech, so avoid â€Å"I want to inform you why prostitution should be legal† and/or â€Å"†¦so you can see that since the ‘pros’ greatly outweigh the ‘cons’ we should do this†¦Ã¢â‚¬  or to limit the discussion to only the ‘pros’ (or ‘cons’) without fairly and honestly including the ‘cons’ (or ‘pros’). 3) Explanation- the speech of Explanation defines a process. This is NOT a â€Å"how to† speech; it explains how and/or why some process occurs. This is very much like a tour guide at the mint telling their group how coins are made. This is a more intellectual approach to a process- how diamonds are formed, how the AIDS virus invades T-helper cells, how wood becomes petrified, the water cycle, photosynthesis, how microwaves cook food, any surgical procedure, how the brain stores memories, how viruses infect computers, what makes a curveball curve- the list is endless. Think of all the processes you understand, any of them have the potential to be a good explanation speech. 4) Instruction – this IS the traditional â€Å"How to† speech, and this is where the process is actually performed, or we are taught how to do it. This has a ‘hands-on’ feel to it: how to write a good resume, how to save money/gas/time, how to pack for a vacation, how to debug your computer, how to throw a curveball. Sometimes the process can easily be demonstrated within the time limits of a speech; other processes my take longer than the allotted time. If that is the case, then have the successive steps/stages pre-done so you can move easily form one to the next. The audience really doesn’t need to watch you slice six carrots for a salad instead have all of them pre-sliced and just demonstrate a few cuts and then move on, nor do we need to wait until the paint dries. Take a hint from the professionals that do the hobby/craft/cooking shows on TV, a bit of careful planning beforehand can result in a polished presentation of even a very complex process. These are the categories of Informative Speaking. You do not have to stay within just one type, they can be combined as you see fit. For example, in speech that is primarily Explanation, there may be a section where you need to Describe what something looks like and there may be some elements of Report if you discuss the history of it. There is an easy way to consolidate the points of the text with these 4 types of informative speeches. Think of the categories listed in the text as general topic areas from which an Informative Speech topic could be found. Once a topic has been selected, then its development can be guided and focused by the 4 types of informative speeches. For example, one might choose to do a speech about a person (Salvador Dali); it could be Descriptive (describing his physical attributes) or a Report (a biographical speech about his life) or an Explanation (how he created his works) or even some combination of these. The topic is, in all of these cases, ‘a person’ but it has the potential for different types of development; all leading to very different types of speeches. INFORMATIVE SPEAKING TOPICTYPES of AREASSPEECHES PeopleDescriptive Objects real Places mood EventsReport ProcessesExplanation ConceptsInstruction Conditions Issues

Male Character Essay

Masculine roles have effective power in recent movies. In the chapter, the author who is Kenneth Mackinnon talks about ‘masculinity in movies’ by variety ways. He not only considers about the different kinds of movie genres, individual movies and those male movie stars in general, but also introduces the hard body and soft body contrastively for audience. Moreover, Mackinnon mentions about the disadvantages of masculinity in the films and provides three recent illustrations in 2000 to answer the questions of masculinity clearly. The evidence which author selected is widespread but all come from the main idea of masculinity such as technological advances, the homoeroticism and heterosexuals, the feminism and masculinity and even the culture and history about masculinity in movies. At the beginning of the chapter, Mackinnon introduces the different genres about masculinity in movies by using lots of examples. There are variety of movie types such as action genres, bond movies, westerns, war films, slasher movies, sports movies and something else. One of the most important types is action movie. As Mackinnon said, action movie is †a version of heroism was promoted in these movies that depended on visual evidence of physical strength and might. †(P294) For this reason, the publishers pay much money to superstars in order to get the extraordinary effects in action films. For example, Sylvester Stallone in ‘make rampage’ movie. Similarly, bond movie, as an action series, depicted a new type of masculinity, which found in †Gentleman Chivalry† from 1962 to the present. The kind of movie continues to execute the heroism, which is popular among audience. For instance, the famous identities of 007 are James Bond and his ‘bond girl’. However, there is too much â€Å"technological excess† and special effects in recent years. That’s captured audience’s attention negatively. The author has also stated the westerns, which are â€Å"the supreme genre for the depiction of traditional, laconic, dominating masculinity. † (P297)The protagonists are usually cowboys in Hollywood film. The consequence of those boys usually be alone. Moreover, western movie allows violence, homosociality and â€Å"evasion of domestication†. The author’s opinion of masculinity in sports movies is that they provide a kind of lifestyle, which is a pure physical machismo for audience. In other words, it is â€Å"a highly stylized version of traditional masculinity†(P300) people have chance to watch a â€Å"natural† masculinity in sports movie. (i. e. Field of Dreams). Another genre has been mentioned is comedy. It’s a different side of masculinity. Comedy always shows audience the irony of traditional masculinity, especially in vulnerable side. They focused more on conflicts from fatherhood rather than motherhood. In order to understand the masculinity movie deeply, the author selected a few individual movies such as Born on the Fourth of July, Dead Ringers, The Crying Game and The Full Monty. The protagonist of Born on the Fourth of July is Don Kunz who acts as a â€Å"heroic masculine ideal† in the movie. He thinks winning is the most important thing. â€Å"to win, others must be losers†(p304)make him full of physical strength. He is a typical figure of masculine in movie. Male stars are also an important factor for masculinity movie, because female audience, even some of male audience will follow the movie stars. In the chapter, Mackinnon introduce male stars such as Warren Beatty, Clint Eastwood and Charles Bronson. Furthermore the author has talk about hard body and soft body. ( ) Everything has two sides. Masculinity movie also has some problems. One of the disadvantages is insistent heterosexuality. In the past, masculinity means the opposite of femininity. However, people focus on â€Å"make guy men nurturing and domesticated† (p310)in nowadays. In other word, Reference Kenneth Mackinnon (2003). Masculinity in Movies. In Gary McCarron (Third. ) Introduction to Communication Studies (pp. 294-315) Canada: Pearson Custom Publishing.